Case Study: No Broker Property Carnival campaign

Brand: No Broker

Category: Real Estate Tech (PropTech)

Campaign Type: Awareness + Product Positioning

Hashtag: #NoBrokerPropertyCarnival

Year: 2024

About

NoBroker introduced the Property Carnival to bring a fresh, transparent, and engaging approach to home-buying, letting buyers explore verified projects in a vibrant, festival-style setting. By enabling direct interaction with top developers, the need for middle brokers disappeared entirely. The initiative was designed to make property selection easier, more trustworthy, and genuinely hassle-free for today’s homebuyers.

Objectives

Strengthen NoBroker’s Position as a Trusted, Broker-Free Real Estate Platform
Boost High-Intent Lead Generation & Conversions
Enhance Brand Credibility Through Offline Engagement

Target Audience

Strengthen NoBroker’s Position as a Trusted, Broker-Free Real Estate Platform
Boost High-Intent Lead Generation & Conversions
Enhance Brand Credibility Through Offline Engagement

Key Strategies

Eliminating Middlemen to Offer a Unique Value Proposition

Positioning themselves as a broker-free platform helped them stand out in a crowded real estate market, instantly creating curiosity and trust among buyers.

High-Engagement Offline Events (Property Carnival)

By taking an online brand offline, NoBroker created buzz, increased credibility, and generated word-of-mouth through immersive, festival-style property experiences.

Exclusive Deals & On-Spot Benefits

Offering gold coins, flexible payment plans, subvention offers, and project-specific discounts helped attract serious buyers and made the brand look buyer-friendly.

Strong Developer Partnerships

Collaborating with reputed developers boosted their legitimacy and brought premium inventory directly to their audience—strengthening both trust and reach.

Aggressive Digital Promotion & Social Media Visibility

Leveraging ads, influencer tie-ups, localized social content, and targeted campaigns helped them reach homebuyers at the exact decision-making stage.

Content & Trust-Building Communication

Using blogs, PR coverage, YouTube explainers, and customer stories positioned them as a knowledgeable, transparent, and tech-forward real estate partner.

End-to-End Service Integration

Offering home loans, movers, legal help, and rental services allowed NoBroker to brand itself as a complete real estate ecosystem, not just a listing site.

Impact

Strengthened Trust and Credibility
Reinforced Their “No-Broker, Direct Deal” Identity
Enhanced Brand Authority in Real Estate
Improved Customer Perception Through Positive Experience

nobroker property carnival award ceremony

Result

Running the Property Carnival helped NoBroker generate high-intent leads, boost conversions, and strengthen its credibility as a trusted, broker-free real estate platform. The event brought strong footfall, improved buyer engagement, and deepened partnerships with top developers. It also elevated NoBroker’s brand perception from a digital listing site to a full-stack real estate ecosystem, pushing both visibility and trust to new levels.