Our team identifies the best influencers for your industry that have a huge number of followers with authentic engagement. For vetting the influencers, we look at factors including the audience authenticity and the past campaign performance. Also, we ensure that they have the same audience demographic as you, so that you may be able to benefit from their influence. By finding the right influencers for you that have the ideal profile alignment with your business, we’re able to connect with figures that can really move the needle for your business.
We pitch your brand to the influencers you want to connect with for brand promotion or a potential collaboration. Our team handles everything from pitching your brand’s story to personalized communication with the influencer to highlight the mutual value of the partnership. After starting the conversation, we focus on negotiating the terms of the partnership, such as pricing, along with deliverables to expect from the influencer marketing campaign. Finally, we agree on a timeline so that everything stays on track throughout this creative endeavor. When clarifying the terms and negotiating the pricing, we make sure to protect the interests of our clients all the way.
You need content that the influencer will work with for promoting your products or services. At PR Companion, we handle the content generation for clients, where we come up with creative story angles that align with your branding guidelines and the overall messaging. And when the influencer incorporates that content into their creative process, we analyze the final product to see whether it complies with your brand’s guidelines or not. We review every piece of content for quality, authenticity, and compliance with advertising standards. We also verify proper disclosures & platform-specific regulations to save our clients from any kind of liability.
After we’re done with the execution, the next step for us is tracking the performance of the influencer marketing campaign. We use real-time analytics to track engagement, reach, conversions, and the ROI for our clients resulting from the campaign. Based on the results, our attribution system figures out which influencer has worked the best for your business. And after that, we scale the influencer marketing campaign with that influencer to maximize positive results for our clients. Being data-driven allows us to drive consistent improvement for our clients and fast-track their road to success with influencer marketing.