Home > NBFC PR Services

Advanced NBFC Public Relations To Build Credibility For Your Brand

NBFCs play an important role in helping increase financial accessibility throughout the country. PRCompanion helps NBFCs with strategic public relations to ensure their services, expertise, and company news are communicated effectively. We can help you with NBFC public relations to increase your brand, build awareness of your financial solutions, and build trust with stakeholders.

 

Contact Us

15+

Years Experience

120+

Experts

5000+

Happy Clients

50+

Partner Brands

Our NBFC Public Relations Services

Having a communications strategy in place will help ensure your NBFC communicates effectively whilst keeping trust in mind. Our services can help NBFCs communicate with responsibility and build a trustworthy reputation.

Media Relations

Having media coverage allows NBFCs to communicate their company news and financial expertise. We work with you to create a media strategy to ensure your company gets the right media coverage from publications, business news, and journalists within the industry. Our team can create press releases, media pitches, company announcements, and expert comments to communicate your company’s key news. This could include new business growth, new lending products, new appointments to leadership, new partnerships, or company milestones. We can also identify opportunities for your company to comment on lending trends, financial inclusion, digital finance, and customer needs. Each piece of communication will be tailored for the publication and audience. Using our NBFC public relations services ensures your brand can communicate its achievements and expertise without using generic promotions.

Reputation Management Services

Having a strong reputation is essential for financial businesses. Having consistent communications can help NBFCs build a strong brand identity and trustworthy reputation. We can help you create key messages, communicate your company’s strengths, and ensure consistent communications. This can include company announcements, leadership communication, company profiles, company milestones, and reputation-focused campaigns. We can also help you communicate how your NBFC provides excellent customer service, responsible lending, business growth, and financial accessibility. This can help established companies to strengthen their market position or new NBFCs to introduce their brand to customers, business partners and stakeholders. Our NBFC public relations services will help you build a trustworthy brand.

Product Launches

When launching a new financial product, it is important to communicate why it is being launched, who it is for, what it offers, and why it is relevant to customers. We provide PR services for NBFC companies that communicate their newest lending products, business loans, vehicle finance, consumer finance, gold loans, and other financial solutions. Our team can create product launches, media content, messaging, and outreach. We will ensure the content is easy to understand and doesn’t make unrealistic claims. We can help communicate who it is for, how to apply, what it offers, and any relevant terms. All within the company’s approved disclosures. We can also identify opportunities to launch within business publications, financial media, and relevant industry publications.

 

Thought Leadership

Having an expert leadership team can really help with building your company’s reputation. Having your leadership provide informed opinions on industry trends can help your audience understand more about your business. We can help you build a strong reputation by positioning your NBFC’s founder, managing director, CEO, and senior executives as experts within financial services. We can arrange media interviews, create expert comments, pitch articles, and identify relevant opportunities. We can help your leadership provide their opinion on credit, small business finance, digital lending, financial inclusion, customer behaviour, and lending industry trends. Ensuring they can communicate their thoughts clearly and accurately. Having your executives profiled can help build relationships with journalists, introduce your company’s leadership to the industry, and ensure a consistent voice.

Crisis Communications

Within the finance industry, your company may have concerns raised by the public. This could be due to customer complaints, issues with their service, data security, lending, or negative media. If not handled well, this can confuse and lose trust. We can help you create a communications framework to help manage any potential reputation issues. We can identify the key stakeholders, what the response protocol should be, holding statements, and ensure there is a clear approval process. If an issue arises, we can help create timely, factual, and responsible communications. This should explain what is known, address any genuine concerns, and provide next steps without making any promises. We can also help ensure your communications are consistent across the media. If required, we can work with your legal, compliance, and regulatory teams.

Financial Education

Financial products can be quite confusing for customers who aren’t familiar with lending terms, repayment, and eligibility. Using educational communications can help your NBFC explain its services clearly. We can create communications around loan terms, preparing documents, repayment, suitable finance options, and responsible borrowing. This can include media articles, expert commentary, awareness campaigns, and educational content. The content will be tailored to your company’s services and customers. We will ensure the content is easy to understand and does not make any unrealistic claims about loan approvals, interest rates, or financial outcomes. This can also help your NBFC show they are committed to helping customers understand.

Why choose PRCompanion for NBFC PR?

We deliver clear, consistent PR that reflects the confidence customers have in financial institutions.

Strategic Communication – All NBFCs will have specific goals to achieve, whether it be launching a new financial product, entering new markets, or increasing brand awareness. Our communication will reflect what is important to your business.

 

 

Clear & Responsible Communication – Communicating financial topics can be challenging for a general audience. We can help you explain your products, services, and company news in an easy-to-understand way without losing any key information. We understand the importance of ensuring claims and disclosures are well considered.

Relevant Media Coverage – To ensure you receive the right media coverage, the NBFC public relations experts at our agency will look at the publications and journalists who have an interest in your area of expertise, products, and business goals.

 

 Reputation Building – Having a strong reputation for your financial brand can be achieved by having consistent communication and responsible engagement with the public. We can help you keep your brand messaging consistent, highlight key news and prepare for any situations where you may need to be careful with how you communicate.


Visibility for Executives – Having leaders within your company can help your audience understand your area of expertise. Our NBFC public relations professionals can provide opportunities for your executives to engage within the industry and provide knowledgeable opinions.



Ongoing Communication – Having a strong reputation with the public takes time. As an agency known for PR services for NBFC companies, we will work on creating consistent communication, identifying new stories, and analysing the results of your campaigns to ensure your PR strategy can grow with your company.

 


Reputation-First Approach – In healthcare, reputation directly influences public confidence. Our healthcare public relations strategies focus on building a consistent and credible brand image through strategic storytelling and proactive communication. We help organisations establish themselves as reliable voices within their areas of expertise.

Tailored Communication Strategies – No two healthcare organisations have the same communication requirements. As a healthcare communications agency, PRCompanion creates customised strategies based on your audience and objectives. Whether you are promoting a new service or building the profile of a healthcare professional, our communication is developed around your specific needs.

Types of NBFC We Can Help

NBFCs serve different customers and financial needs. We can create a PR strategy tailored to your business model, target audience, and communications.

 

Retail Lending NBFCs

We can help retail lending companies communicate their product features, company news, and customer-focused services using relevant media and educational content.

Microfinance

Our team of NBFC public relations professionals can help microfinance institutions communicate their work in financial inclusion, community growth, responsible lending, and empowering customers. They support individuals and small businesses who may not have easy access to traditional banking.

Gold Loan

We can help gold loan providers communicate their services clearly. We can help with product communications, brand positioning, media, and educational campaigns.

 

Vehicle Finance

The experts at our NBFC public relations agency can help vehicle finance NBFCs communicate their business growth, finance solutions, partnerships, and relevant news to car, commercial vehicle, and two-wheeler customers.



Housing Finance

We can help housing finance providers communicate their role in helping people own a home. We can create media strategies around company milestones, educating customers, market trends, and relevant housing finance.

 

MSME & Business Lending

We can help business lending companies communicate how they help small and medium-sized enterprises grow. We can help communicate how they provide working capital, help enterprises grow and meet the evolving needs of small business owners.

Digital Lending & Fintech

Digital lending companies operate in a high-tech and highly scrutinised industry. For our NBFC public relations, we can help our clients communicate their platforms, customer experience, technology, and responsible lending.

Investment & Asset Finance

Our NBFC public relations team can help these companies build their market position, communicate their new initiatives, and showcase their expertise. We can create a story around your company.

New & Growing NBFCs

Often, new NBFCs will need to communicate their business model, build trust, and create awareness. We can create a PR strategy around launching your company, increasing leadership visibility, company milestones, and expansion plans.

Our NBFC Public Relations Process

A successful PR campaign starts with understanding what your company wants to achieve, who your audience is, and what your company does. We use strategic planning to create responsible communications and target the right media.

We will start by understanding your NBFC’s business model, financial products, market position, and what your communications goals are. We will identify who your target audience is; this could be retail customers, MSMEs, business partners, investors, journalists, or industry stakeholders. We will also look at your current brand communications, public perception, and any relevant market trends. This will help us understand your company’s strengths and areas to improve.

Once we understand your business, we can create a PR strategy that aligns with your goals. We will identify key messages, relevant publications, potential stories, and what communications should be prioritised. Depending on what your company wants to achieve- for example, launching a new product, increasing leadership visibility, or expanding into new markets- we can create an actionable plan with clear priorities, timescales, and KPIs.

We will then create clear and newsworthy content. This can include press releases, media pitches, leadership comments, interview briefs, and other relevant content. Our team will identify relevant journalists and publications. As part of our NBFC public relations strategy, we will create stories that will interest them. We can also help your company prepare for any media interactions. Within NBFCs, we will ensure any financial claims are handled carefully. We will use approved information and work with your relevant teams.

Depending on your campaign, we can measure relevant mentions, quality of coverage, key messages, leadership visibility, relevant publications and referral traffic. We can use this information to improve our story angles, prioritise our outreach and identify new opportunities. Whilst we can’t guarantee media coverage or public reaction, regularly measuring will help ensure our strategy stays relevant.

NBFC public relations

Industry Facts

FinEdge Capital was a growing non-banking financial company offering business loans, personal loans, and financial solutions to individuals and small businesses. Although the company had developed a strong range of financial products, it faced challenges in building brand recognition and establishing credibility in an increasingly competitive financial services market. They needed a structured public relations strategy to strengthen their reputation, improve media visibility, and position their leadership team as credible voices in the financial services sector. Aura Narrative Studio developed a focused NBFC public relations campaign to improve the company’s brand positioning and establish stronger connections with relevant media platforms. Within a few months, they gained greater recognition among potential borrowers, business partners, and industry stakeholders

Our Client Success Stories

Hear what our clients say about working with India’s trusted PR experts.

“One of the best Pr agencies we have worked with, undoubtedly.”

Ayush Chhabra / CrediVance Finance

“The team has delivered exactly what we had expected. Had a really lovely experience working with them.”

Priyank Sharma / FluxCap Funding

“We are so glad to have come across PRCompanion while we were looking for a few PR solutions.”

Mishika Roy / Standard Heritage Capital

FAQs

What is NBFC public relations?

NBFC public relations is managing how your non-banking financial company communicates with your customers, journalists, business partners, investors, and other stakeholders. This can include media relations, product launches, reputation management, leadership visibility, crisis communications, and financial education.

 

NBFCs operate in an industry where trust, credibility, and clear information are essential. Having a PR strategy in place can help you communicate your offerings, increase brand awareness, build leadership credibility, and address any public concerns. It can also help with business growth, product launches, and reputation management.

It will depend on what your goals are. Media relations can help with business announcements, thought leadership can help build leadership credibility, and financial education can help explain your financial products. Crisis communications and reputation management can also help you prepare for any tricky situations.

 

 

It will depend on what your goals are, how relevant your stories are, how interested the media are, and how consistent your communications are. Individual announcements may get noticed quickly, but building a stronger reputation and leadership visibility usually takes time. We can’t guarantee results from your PR, so it’s important to have clear goals.

 

Look for an agency that understands financial communications, can explain your complex services clearly, and creates strategies based on your goals. Ask them how they handle media outreach, reputation management, measuring your campaigns, and working with your internal compliance team. A good agency will have realistic expectations and focus on accurate and responsible communications.