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PR Companion is one of India’s leading PR partners and operates under its parent company, Ethane Technologies. We offer professional PR services that help businesses increase visibility and improve their public image. For 15 years, our work has reflected the combined experience and learning of PR Companion and Ethane Technologies across diverse client engagements. With 5,000+ happy clients, we are recognized for delivering some of the best public relations services through consistent strategy, credible storytelling, and practical execution. Our experience and data come from this combined client base and years of hands-on work across industries. By focusing on long-term, steady, and practical communication, our PR agency services help create the best possible environment for continued business growth.
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PR is about helping people understand who you are and how your work is important. Our public relations services begin with creating a story that accurately represents your brand. The next step is finding the journalists who care about your industry and pitching them relevant stories. The last step is helping your founders be confident and authentic in interviews. After the story has been pitched to the media, we continue to reinforce the story so that the brand’s voice is consistent on all platforms.
A reputation crisis does not develop. Crises happen quickly and can be very damaging to the company. This is why our professional PR services have processes in place to identify and mitigate them before they occur. We continuously monitor social media conversations around your brand, prepare a set of suggested responses, and can respond rapidly to any potential escalations. Ultimately, our goal is to maintain the continuity of your brand and keep your customers informed so that no single mistake leads to the unraveling of years of hard work.
A successful corporate event is an opportunity for companies to create excitement and connection to their brands and with their team members. For example, we think about every component of a product launch, company meeting, or media event (how a speaker introduces another individual, how information is provided to the media, etc.) to ensure a successful experience for everyone involved. When all of these elements come together, they reinforce a message that resonates with attendees.
Many brands fall victim to the rapid pace of social media and become overwhelmed by the amount of content that is produced. Through structured PR services, we use your company’s voice as the foundation to create a content schedule and not simply follow trends that occur within the marketplace. We ensure that your brand’s voice remains constant across all channels. The objective is very clear: to be consistent, to be authentic, and to create an ongoing connection with your audience.
Getting the right media attention is not about blasting out thousands of mass emails to every journalist on the internet. It’s about creating authentic and lasting relationships with journalists, learning what they are interested in, and making sure you understand what they are looking for in a story. As providers of some of the best PR services in India, we understand exactly when and where they want to see a story about your brand. By creating and maintaining strong relationships with the media, we increase the credibility and reach of your brand’s communication.
No one can choose to trust you as a brand until they have heard of you. We develop campaigns that continually bring your brand to the attention of your target audience through multiple channels, including research and contacts with influencers that are aligned with your business. We do not advocate for loud promotions, but rather for creating a steady and growing recognition of your brand. When a potential customer sees your brand repeatedly in multiple locations, they start to associate with and talk about your brand.
With a team of 120+ professionals, PR Companion provides professional PR services that promote long-term company growth. Our PR agency services take care of the most complicated issues associated with communication through:
Experience
Experts
From research to execution, every step of our process is crafted to elevate your brand visibility, enhance media relationships, and ensure long-term success.
To begin developing an integrated PR plan, we evaluate your company and the current state of your brand. This includes conducting a thorough brand analysis, evaluating your current and potential customers, and analyzing your competition to determine how their brands interact with the market and their customers. This provides an overall picture of what is currently working, what is not working, and where new opportunities may lie.
A successful public relations services start with understanding what the brand’s goals are and how those goals shape successful outreach strategies. Understanding these objectives gives you a road map to help create your own public relations campaign. We focus on the type of story angles, media plans, messaging, and communications strategies that develop future campaigns in alignment with your current goals.
Execution refers to implementing the PR strategy. We begin reaching out to media outlets, coordinating interviews, managing the social and live event activities associated with your PR campaign, and responding to media opportunities as they arise. You work closely with media representatives to ensure each story accurately reflects your branding and is consistent with the overall PR strategy.
Public Relations is not just a task that you do only once. We constantly monitor where we’ve mentioned brands, what we have done, and what is working for you. You always know how successful the work has been based on the results that we have collected for you. Based on those results, we update your strategy to continue being effective and to keep communications fresh.
Our experience in PR has been built on credibility, timing, and storytelling in industries where those factors have been key to success.
Communicating about healthcare is challenging because of the need for clarity and reassurance on the part of patients. Unclear messaging can cause fear and misinformation.PR creates opportunities for pharmacies and hospitals to increase their credibility by providing thoughtful, expert insights, real patient stories, and factual information. We help you create calm, credible messaging, secure media placements that emphasise your strengths, and handle difficult messages sensitively. The basic objective is to communicate with your patients honestly, truthfully, and straightforwardly.
Fashion brands experience constant pressure to remain relevant and visible while operating in an ever-evolving, fast-paced marketplace. Our PR agency services provide fashion brands with opportunities to create excitement via storytelling, seasonal campaigns, and well-placed influencer moments. We work with you to establish your brand’s ethos through thoughtful positioning of your product launches, as well as creating an emotional connection with your customers. Through strategic media coverage and engagement on social media, we ensure your brand is noticed and part of the relevant trending conversations being discussed by consumers.
For technology startups, it can sometimes be very difficult to make sense of what you do in a way that feels straightforward and meaningful. Investors want to understand what your startup does, customers want to have confidence in your products, and the market is full of similar products, like yours. PR gives the opportunity to develop a clear narrative, emphasise innovation, and build authority. It assists the founder in developing a narrative, obtaining coverage within reputable technology publications, and maintaining visibility. Consistent PR services help establish your startup as a player in the marketplace that is credible and serious.
Media personalities face a different type of pressure than startups. Media personalities need teams who understand timing, tone, and how quickly things can shift within social media conversations. Our PR agency services provide media personalities with the capability to enhance their personal brands, manage potentially damaging situations, and leverage the capacity for generating positive visibility through interviews and public appearances. It assists in shaping the voice of the media personality and advising on handling sensitive issues during difficult times. The ultimate goal is to protect the media personality’s reputation while assisting in the development of their influence.
Real estate brands frequently face skepticism, as clients look for assurances, transparency, and trust before they make a major purchasing decision. It is not uncommon for a project to look impressive on paper, but the story behind that project is vague or absent. It can come across as less credible or reliable to a potential buyer. The usage of PR allows developers to tell their story, establish credibility, and build trust with potential buyers. PR secures media coverage with content that highlights ongoing development progress, presents market insights about the real estate industry, and highlights the project openly and honestly.
Retailers need consistent foot traffic and local visibility, and achieving both may pose significant challenges. PR provides various avenues for generating consumer interest through a combination of local events, regional coverage, and stories that highlight the community. It enables retailers to raise awareness of brand-related announcements, provide chances for small acts of kindness, and communicate on both online and offline platforms. Therefore, when customers see a retailer mentioned in a respected publication or trustworthy media outlet, they are more likely to visit that store, and this is the foundation for sustainable growth.
Hear what our clients say about working with India’s trusted PR experts.
“We are a healthcare network with a mid-sized business; therefore, communication continues to be an issue. PR Companion provided us the ability to streamline our messaging on sensitive topics without panic. With their media coverage, we began to build trust with patients who had no previous exposure to our brand. The media coverage was a turning point for us; it seemed as if someone had finally “gotten” our business model. We noticed positive results within weeks of starting to work with them.”
“As a new company, I grew tired of continually reiterating my product and having my messaging lost in translation. The team at PR Companion shaped the story of our product; thus, the media and investors began to understand our message. This led to interview requests to provide coverage that helped us to position ourselves as a “serious” competitor in the industry. The process for securing funding was far less cumbersome, and it finally provided us with the visibility we had always wanted.”
“As a small but growing fashion line, I needed buzz for our new line. PR Companion immediately understood our vibe, developed features, collaborated with influencers, and created small moments to create excitement that got the conversation started regarding our brand. We gained traction and started getting mentions from customers due to the articles they read about us. This is the first time our brand has developed a voice reflecting its style.“
With an overwhelming amount of competition in the marketplace, customers are more likely to trust a company that is consistent and transparent in its communication. PR services give businesses the ability to remain top of mind, tell their story, and provide transparency to sensitive issues before they escalate. PR also gives a business long-term credibility by placing its brand in trusted media outlets. In a fast-paced marketplace, PR keeps a brand’s voice steady and consistent.
We support brands across a variety of industries, including healthcare, fashion, technology, real estate, retail, media, and others. Each industry has its own unique communication issues, so we develop messaging and media strategies that align with those issues and the audience. Whether we are educating customers, establishing a positive public opinion of a brand, or increasing awareness, we tailor our PR plans to reflect the pace and expectations of the respective industries.
There is no set answer to this question. The length of time for receiving PR results is based on the business’ objectives, story, and industry. Many businesses begin seeing media coverage within weeks, while developing a strong level of credibility may take several months. It’s important to note that the focus of PR is to offer a business a continuous presence through regular communication as opposed to sporadic bursts of communication. By maintaining a continual level of communication, PR can build long-term trust and allow your product to reach its intended audience naturally over time.
PR costs depend on the scope of work, frequency of PR campaigns, amount of media outreach needed, the type of industry you are targeting, and the complexity of the message being shared. Most agencies provide multiple options for you to choose from, depending on your particular objectives and schedule, as well as the best investment to achieve consistent and sustainable growth as opposed to temporary press coverage.
Commonly offered PR services in India are media relations, social PR and visibility through influencer marketing, reputation management and events, crisis support and investigations in digital storytelling as audiences are increasingly online. PR can help brands continue to promote themselves on multiple platforms and deliver their messages to consumers in ways that are best suited to the way consumers read and interpret content today.
We help brands earn meaningful media coverage, build trust, and create lasting impact through strategic PR campaigns.
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We help brands to amplify their story for the world and ignite their brand potential. Drop us a line to start a conversation that matters – Share your story, we’re listening!
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