At PR Companion, every digital PR campaign begins with comprehensive research of our client’s brand and their audience. Our analysis of your company’s digital identity helps us figure out the online media houses to target for PR. Based on your brand’s profile, we select media publications & journalists for outreach to get started with the PR Campaign. Our analysis also covers things like industry trends, competitor activity, and audience preferences that help us create a foundation for the entire online PR campaign for our clients. With extensive research, we clarify the key messages we need to focus on when building or elevating your brand’s perception.
The story development phase is where we focus on coming up with engaging & impactful narratives to focus on throughout the PR campaign. Based on the creative ideas we generate, we come up with valuable PR assets such as positive content, official documents like press releases, and social media assets for our clients. This is the stage where we set the tone for the entire PR strategy, and it helps us stay on track as we execute it.
We get in touch with top-tier digital media publications and other relevant online platforms that’re recognized in your business domain. Our goal is to gain positive coverage for your business on these channels by building meaningful relationships with them. By getting in touch with the right journalists, editors, and publications, we make sure that your business gets the attention that it deserves while keeping every interaction 100% authentic. We pitch your company’s news to these media houses and try to gain “earned coverage” from them, building a positive online perception for our clients.
Once we’re done with the PR activities, we offer continuous support to our clients by monitoring the coverage and the impact that it has created. Through comprehensive performance analysis, we keep track of the results of our digital PR Campaign so that we can optimize it where it falls short of expectations. Performance tracking gives us the insights we need in terms of the current public perception of your brand and its engagement. This is what tells us whether our efforts are bringing in the results that clients want or not. And based on the final analysis, we optimize our digital PR Campaign.